Doha, June 07 (QNA) – beIN SPORTS won gold in the Best Use of Digital and Social in Sports’ for its exceptional coverage of the FIFA World Cup Qatar 2022 at the Sports Industry Awards 2023.
beIN SPORTS was the Official Broadcaster and exclusive broadcast rights holder of the FIFA World Cup Qatar 2022 across 25 countries in MENA, playing a central role in showcasing the historic tournament around the world.
BeIN Sports also partnered with Twitter, SnapChat, and Google as well as broadcasted 22 matches of the FIFA World Cup Qatar 2022 on its free-to-air beIN Sports channel in the Middle East and North Africa (MENA).
By the time the final whistle blew on 18 December to crown Lionel Messi and Argentina three-time world champions, more than 5.4 billion viewers had tuned in to beIN coverage, with 242.8 million watching the final – equivalent to 68 per cent of MENA’s adult population.
beIN’s OTT platform beIN CONNECT logged 1.4 million unique users and 10 million unique visits, while its social channels generated 5.5 billion impressions and more than half a billion engagements.
Starting on 5 August 2022, beIN provided live and exclusive coverage of more than 1,400 games across Ligue 1, La Liga, the German Bundesliga, and the English Premier League, with each of Europe’s top four leagues enduring an extended season to accommodate a historical, mid-season FIFA World Cup. beIN also broadcast a huge selection of matches from domestic cups, including the Coupe de France, Coupe de la Ligue, Copa del Rey, DFB Pokal, FA Cup and Carabao Cup.
“This season has been a year like no other,” said Mohammed Al Bader, Managing Director of beIN Channels – MENA. “beIN has broadcast close to 1,500 matches from Europe’s top leagues spread across nine months, a host of domestic cups, European competitions, international friendlies, age-group tournaments, and provided award-winning coverage of the first FIFA World Cup held in the Arab World. It has been an unrelenting, unforgettable season and beIN has covered every kick.”