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As we look back on 2025, one thing is clear: artificial intelligence and data are no longer experimental tools sitting at the edges of organizations. They have moved decisively into the core of how businesses operate, compete, and create value.
The pace of adoption tells the story. By the end of 2025, roughly one in six people worldwide had used generative AI tools, according to Microsoft’s AI Diffusion Report. In enterprises, momentum was even stronger, with nearly 70% of global organizations deploying generative AI in at least one business function by mid-year. What began as isolated pilots has rapidly evolved into embedded capabilit