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Latest Social Media Updates
1. The US Congress is considering a bill that could bring a TikTok ban! If passed, the parent company of TikTok, ByteDance, will be forced to sell it within 180 days or face a ban.
2. Instagram is testing a feature called Spins that allows users to remix Reels. In every spin, the user will reach newer audiences.
3. TikTok is reportedly working on a new app called TikTok Photos. The team introduced a “photo mode” for still images within the main app, indicating a change in their interests.
HIGHLIGHT
And in the X verse, Elon is brewing some more things unimaginable. He has expressed his desire to remove like, retweet, and favorite counts from X’s main feed to emphasize views over liked content.
He even plans to move the view count to the upper right of the post, making it the only visible metric for engagement. Users will have to swipe right to reply and swipe left to favorite with this proposed new design. Another day, another change! Sigh
Gold Nuggets & Resources
1. How To Create Monthly LinkedIn Analytics Report + Free Template
2. Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers
3. 6 Influencer KPIs to Track for Every Campaign
Bonus: Download the Social Media Calendar Template[2024] for Free
Watch out for your follower growth rate
Did you notice a new metric creeping into your Profile Analytics dashboard? Yes, you guessed it right! It’s the follower growth rate metric. Now, you can access the exact growth percentage of your followers for your profile over a custom period.
Check Your Follower Growth Rate
WEEKLY TRENDS FOR YOU
Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure
Analysis of Duolingo’s social media accounts
Instagram: With a 336,616 average engagement per post, Duolingo has done quite well on Instagram during the December-February period as well.
YouTube: Between December 2023 and February 2024, Duolingo’s engagement on YouTube was at its best during the week of February 19th.
TikTok: The brand generated 376.47 million views with 54.13 million engagement from December 2023 to February 2024.
Facebook: From December 2023 to February 2024, Duolingo’s Facebook engagement rate was at its peak during the first week of January. However, it saw a steep decline during the midweek of February.
Twitter: Duolingo’s engagement during the Dec-Feb period has been quite a whirlwind, with inconsistent growth and decline. They saw no follower growth in this timeline as well.
What makes Duolingo’s social media strategy successful?
You must have noticed Duolingo’s cheeky Super Bowl campaign! They prove yet again that we are living in their world of unhinged and quirky content. Their social media strategy always wins with a quirky brand voice.
Never shying away from experimentation, Duolingo is a brand that exudes a fun and snarky personality. Here’s what you can learn from them.
Oscar 2024
Your feeds must have been brimming with Oscar memes. Oppenhomies, Christopher Nolan, Robert Downey Jr, and Cillian Murphy, were among the first-time winners at the 2024 Oscars. This marked the end of the Barbenheimer rivalry in favour of the atomic bomb thriller.
However, Ryan Gosling left all spellbound with his iconic “I’m Just Ken” performance. John Cena made up a controversial appearance to present the Best Costume Awards. Emma Stone was seen getting all excited to meet makeup artist, Nadia. All of these instances have become favorite meme materials for netizens.
We tracked the dedicated hashtag #Oscars between March 09-March 11 and here are the results:
Total number of posts shared: 8.50MTotal posts shared at peak hour: 1.50MTotal impressions: 85.90BSentiment Score: 84(Positive: 29%, Neutral: 65%, Negative: 6%)
Did you know?
Searches for “Cillian pronunciation” spiked +1,350% after Murphy won his Oscar for Best Actor in a Leading Role.
Top trending posts
Must-see Campaign
Tweet Tip
Meme Squad
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