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Sales are falling due to nutritional and environmental concerns – but also because it just doesn’t taste that good
Faux meat is failing. Once championed as a way to fight the climate emergency, protein alternatives are now struggling, with plant-based pioneers Beyond Meat reporting net revenue losses of nearly 31% in the second quarter of this year.
I could say I’m surprised, but the truth is I’m only amazed that our collective love affair with fake meat lasted as long as it did. I was once a fan, but standing in front of a towering wall of hyper-processed meat alternatives in my local supermarket last year, I couldn’t help but think: are vegan burgers that bleed really the answer to our meat consumption woes?
Aine Carlin is a vegan food writer and blogger
