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Apple has created a counter-intuitive business success with iPhones across the last couple of years. It’s managed to upsell the world to purchasing its more expensive Pro models, and we think it aims to do the same again this year.
The company has recognized that when it comes to the computer that is always with you, customers want the best device they can afford. That’s not to say lower-cost models don’t sell, because they still do; but from Apple’s point of view, it makes solid business sense to set prices and features in such a way that shoppers are always tempted to stretch to a much better model for a few dollars more.
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